BATCH 001 · BASE BUTTER

I built a 7-figure skincare brand.

Now I'm back at zero, building the next one.

Live.

It's never been easier to start a brand.

Harder to make it matter.

Even harder to make it last.

I'm building one that does both.

So I'm opening the vault.

Most new brands start by guessing. This one starts with years of customer research, unfinished formulas, and ideas that never made it out.

And I'm teaching everything I know as I go.

Every decision, the thinking and numbers behind it, and what I'm keeping or changing from last time.

BATCH 002 · IN PROGRESS

Come into the kitchen.

Follow along and be first to try it. Or, if you're a woman building a beauty brand too, see exactly how I build mine.

Follow the build Learn to build yours

BATCH 002 · IN PROGRESS

I built a 7-figure skincare brand. Now I'm building the next one, live.

And I'm teaching everything I know as I go.

Come into the kitchen to follow along. Or, if you're a woman building a beauty brand too, see exactly how I build mine.

Follow the build Learn to build yours

Nicolette Camille smiling in a teal satin dress during her BASE BUTTER years — BATCH 001 · BASE BUTTERNICOLETTE CAMILLE

THIS ISN'T MY FIRST RODEO

BASE BUTTER went from my NYC apartment to Target.

It became a nationally recognized cult brand.

Three years after I closed it, people still ask me to bring it back. That's the bar. I'm building toward it again.

$1M+lifetime revenue

10K+customers

4.9★across 600+ reviews

STOCKED AT

FEATURED IN

IF YOU'RE HERE FOR THE SKINCARE

Get in early.

Here's what being early gets you:

Frosted glass beakers of golden oil and clear gel on a pale work bench

NOTE 01

Watch me build it.

Follow every real decision from idea to shelf: what I'm testing, what I'm rejecting, and what changes my mind.

Three small glass dishes holding three different textures side by side

NOTE 02

Weigh in.

Help shape what actually gets made, while the answers can still change.

One finished, unlabeled frosted glass jar catching soft light

NOTE 03

Get it first.

Early access to what comes out of the kitchen, before it hits the feed.

Follow the build

BEFORE BASE BUTTER

I built brands and products for consumer companies and startups.

13+years across beauty, wellness, and tech

55+products launched

$75M+in sales from products I built

Most founders think the hard part is getting it to sell.

All those years taught me it's only the beginning.

The real work is making it actually matter, then making it last.

WHAT I'M BUILDING FOR

Would they miss you, or just replace you?

Anyone with a good product can get on the shelf, into the feed, and into the cart now. None of it makes you the one they'd miss.

BASE BUTTER cleared that bar.

This time, I'm building it to last.

WHAT IT TAKES TO LAST

A brand lasts when four things hold together.

The product, the brand, the experience, and the business. Like oil and water, they don't hold together on their own.

FOUR LAYERS · SEPARATED

The product, the brand, the experience, and the business sit in separate layers. Press and hold this button to blend them into one. Keyboard users can hold the space bar.

Holding them together is the part I'm teaching.

FOR WOMEN FOUNDERS

Building a beauty brand, or figuring out if you should?

Most beauty brands fail because the founder builds a product without building a brand, or builds a brand without building a business. Both tend to break right when things start working, because what got the brand launched can't hold what comes next.

Here's where it breaks, and how the program gets you past each wall:

WALL 01 · PRODUCT
You build something you love before knowing who it's for, or whether the market has room for another one.
IN THE PROGRAM
What to make and who it's for, tested before you spend real money on it.
WALL 02 · BRAND
People like your product, but it gets lost next to the five others like it.
IN THE PROGRAM
How to position it so it stands out instead of getting lost.
WALL 03 · EXPERIENCE
Customers buy once, then replace you with the next new thing.
IN THE PROGRAM
The experience that keeps people coming back after the first order.
WALL 04 · BUSINESS
Sales keep growing, but the money never shows up in your bank account.
IN THE PROGRAM
The sourcing, pricing, and math that turn sales into actual profit.

At BASE BUTTER, we had a great product, a loyal community, and real traction, and we still hit that last wall hard. The program is everything I wish I'd had the first time.

You'll see my real decisions as I make them, plus what each one would have cost me ten years ago versus what it costs now.

It's not open yet. Founders on this list get in first, and what you tell me shapes what I teach.

Get on the founders list

BEFORE YOU SIGN UP

Fair questions.

Is this just another skincare launch?

No. The product doesn't exist yet. You're here while what gets made can still change.

What will I actually get?

Emails from the kitchen as the brand takes shape: the real decisions, early looks, and chances to weigh in. When something's ready, you get it before anyone else.

What's the new brand called?

It doesn't have a name yet. You'll watch it get one.

Will it be BASE BUTTER again?

No. I'm opening the vault, years of customer research and unfinished formulas, and building something new that clears the same bar.

Can I really weigh in?

Yes. I'll bring real decisions to the list while they're still open, and what you share shapes what gets made.

I'm building my own beauty brand. Is the program for me?

It's built for women founders. If you have a product in market and keep hitting walls you didn't see coming, or you're pre-launch and want to build it right the first time, yes. Tell me which when you sign up and you'll be first in line.

BATCH 002 · OPEN KITCHEN

Pull up a seat.

Follow the build and get first access to what I make. Building a beauty brand of your own? Tell me where you are below.

You're in.

Watch your inbox for notes from the kitchen.